om·​ni·​fy

(transitive) To render universal; to enlarge. 

Marketing automation

Marketing automation revolutionizes how businesses engage with their audience, streamlining processes and enhancing efficiency across the customer journey. At Omnify, our extensive experience with industry-leading platforms such as Salesforce Marketing Cloud, Oracle Responsys, and Braze has equipped us with the expertise to orchestrate sophisticated campaigns that drive results. With each platform, we harness the power of data-driven insights to deliver personalized, targeted messages at scale, optimizing engagement and conversion rates.

We offer comprehensive coverage across email, SMS, and app notification channels, leveraging our expertise in platforms like Salesforce Marketing Cloud, Oracle Responsys, and Braze. Our team ensures seamless integration of campaigns across these channels, from crafting personalized email campaigns to executing targeted SMS blasts and engaging app notifications. This approach guarantees that our clients effectively reach their audience wherever they are. With our proficiency in these platforms, we empower businesses to create cohesive and impactful marketing strategies that drive engagement, conversions, and long-term customer loyalty.

Data

At omnify, we recognize the pivotal role of data in shaping effective marketing strategies. Our focus extends beyond campaign execution to encompass holistic data management practices. We prioritize seamless data flows and integration, ensuring that information is efficiently shared and utilized across relevant channels. By meticulously crafting data models tailored to our clients’ needs, we facilitate the extraction of actionable insights and the creation of targeted messaging. Our approach involves thorough analysis of data sources, development of robust data schemas, and implementation of streamlined integration processes. This commitment to data excellence ensures the accuracy, relevance, and accessibility of information throughout the marketing lifecycle, empowering businesses to make data-driven decisions and cultivate meaningful connections with their audience. With a strong foundation in data management, we enable our clients to stay ahead of the curve, driving sustainable growth and fostering long-term success.

Optimisation

In the realm of marketing optimization, we excel in measuring key metrics across various communication channels. Meticulously tracking and analyzing performance indicators such as open rates, click-through rates, conversion rates, and customer engagement metrics allow us to gauge the effectiveness of our campaigns. Armed with data-driven insights, we employ A/B testing methodologies to refine messaging, design elements, and targeting strategies, ensuring continuous improvement and maximizing campaign effectiveness. Through rigorous experimentation and iteration, we identify winning variations and implement optimizations that drive superior results.

In addition to A/B testing, our specialization lies in setup optimization to enhance campaign performance further. We meticulously optimize campaign setup parameters, including audience segmentation, timing, frequency, and delivery optimization, to maximize engagement and conversion rates. Our data-driven approach enables us to identify and capitalize on opportunities for improvement, fine-tuning campaign settings for optimal performance. With a relentless focus on optimization, we empower businesses to achieve their marketing objectives efficiently and effectively, driving growth and fostering lasting success.

CRM

In Customer Relationship Management (CRM), we emphasize a holistic methodology that prioritizes the seamless orchestration of customer journeys. By mapping out comprehensive customer experiences, we identify key touchpoints throughout the lifecycle, from initial contact to post-purchase engagement. This method allows us to anticipate and address customer needs at each stage, fostering meaningful interactions and driving customer satisfaction. With a deep understanding of customer behavior and preferences, we leverage CRM technologies to ensure that every interaction is personalized, relevant, and impactful.

At the core of our CRM strategy lies a commitment to enhancing customer journeys and touchpoints. We recognize the importance of every customer interaction and strive to optimize touchpoints across channels to deliver a seamless and cohesive experience. Through data-driven insights and advanced analytics, we continuously refine and enhance touchpoints to align with customer expectations and preferences. Whether it’s through personalized emails, targeted social media interactions, or proactive customer service, our goal is to create memorable experiences that foster loyalty and drive long-term relationships. With our comprehensive approach to CRM and focus on enhancing touchpoints, we empower businesses to build stronger connections with their customers and achieve sustainable growth.

RPA

Robotic Process Automation (RPA) automates repetitive tasks and workflows using software robots, streamlining operations and freeing up human resources. With scalability and flexibility, RPA quickly deploys bots across departments, integrating systems seamlessly and driving innovation for organizations seeking to accelerate digital transformation and gain a competitive edge.

Our team has significant experience incorporating RPA into marketing automation strategies. Using RPA, we deploy automated robots to efficiently set up email and SMS campaigns. These bots also conduct thorough checks on campaign performance and generate detailed reports. By integrating RPA into marketing automation processes, we ensure swift execution, accuracy, and insightful analytics, enabling clients to optimize their marketing strategies effectively and achieve meaningful results.